Kinkatopia is an organization working to combat the lack of information regarding captive kinkajous. They continuously educate that they are not traditional pets. But for those who take on the endeavor, Kinkatopia hopes to provide information so these animals can have the best life possible. The hope is to lessen improper keeping of these animals, impulsive purchasing, and combat the irresponsible relinquishing of kinkajous. Ultimately, to offer a safe haven so kinkajous do not have to succumb to hard conditions.
Kinkatopia has been spread thin on social media platforms, and wants to funnel their content into one product. This problem has led to a decrease in awareness of sponsorship opportunities for their followers.
Provide Kinkatopia with a central hub for users to explore sponsorship opportunities, provide educational content, and connect with their users.
Social media campaigns were used to obtain participants for both the 1-on-1 interviews and the survey:
For the survey, insights were gathered from over 150 participants
For the 1-on-1 interviews, insights were gathered from 10 participants
When selecting participants, to be included they needed to fit within one or more of these groups:
(1) Individuals who support Kinkatopia on a regular basis
(2) Individuals who interact with Kinkatopia via social media platforms
Using the findings from the interviews, an empathy map was constructed.
With insights gathered, the user persona for Heather was created to identify the target audience’s needs.
This study was conducted to discover how users would group/organize content that Kinkatopia had on their site, along with a few additional sections.
The sitemap is designed to highlight and direct the user to the My Kinkajou section. Ultimately, the goal is to have the user funnel into sponsoring a kinkajou.
The survey data and 1-on-1 interview summary was used in tandem with the card sort to determine the information architecture of the site.
Potential content was ideated and then sorted visually with design drafts. The research and strategies listed above assisted in figuring out the user's priorities, needs, and wants within the app. The culmination of all of the data was drafted into low fidelity sketches to work off of for the rest of the design process.
A task flow was created to visualize the task involved in the user story:
As a kinkajou sponsor, I want to add coins and purchase treats, so that I can give them to my kinkajou.
A user flow was created to visualize the tasks involved in the user story:
As a Kinkatopia follower, I want to sponsor a kinkajou, so that I can watch their live feed and give them virtual treats.
Using the low fidelity sketches, mid fidelity wireframes were created to showcase a sampling of the pages within the mobile app. These included the on boarding and sign up processes, the "My Kinkajou" page, and a few others related to the flows above.
A mood board was created with the following guidelines in mind:
— Tropical color palette
— On-brand/in-line with logo
— Simple and Clean
— Illustrations of Kinkajous
— Fun and playful design
The mid fidelity wireframes and the moodboard aesthetics were combined to create high fidelity wireframes.
Using the high fidelity designs, a prototyped version was created to implement usability testing.
Determine the length of time that it takes a user to follow the main user flow
Methodology: Remote testing via Maze
Participants: 5
Demographics: Participants needed to fit within one or more of these groups:
(1) Individuals who support Kinkatopia on a regular basis
(2) Individuals who interact with Kinkatopia via social media platforms
Results:
No issues or pain points were indicated. A larger participant pool may highlight potential roadblocks in the future.
Given the option of more time and resources, a few things I would love to expand upon are:
Everything but the Kitchen Sink
🐝 Bee Patient & Resourceful
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